The Federation of Hotel & Restaurant Associations of India (FHRAI), the third-largest such association in India, has entered into a Memorandum of Understanding (MoU) with the Sustainable Hospitality Alliance. This collaboration marks a significant leap forward for India’s hospitality sector as it progresses towards positively impacting destinations. It signifies a milestone in the industry’s journey towards contributing more to the destinations it serves than it consumes.
FHRAI is the apex body of the Indian hospitality industry, representing hotels, restaurants, and hospitality establishments across the country. FHRAI works towards promoting the growth and development of the hospitality sector while advocating for sustainable practices and industry standards.
The MoU was signed by Pradeep Shetty, President, FHRAI and Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance, and signifies a shared dedication to explore collaborative opportunities and synergies between the associations to have a lasting positive impact on the planet and its people. The objective of the MoU is to pilot and implement comprehensive solutions to mend social and environmental sustainability challenges. Both entities aim to collaborate on joint initiatives and exchange expertise, fostering mutual understanding of needs and processes.
Commenting on this collaboration, Pradeep Shetty, President of FHRAI said, “I am excited to share a substantial advancement in our industry’s sustainability commitment through our partnership with the Sustainable Hospitality Alliance. We are starting an enthralling journey together to revolutionize the hospitality industry in India. This collaboration demonstrates our strong commitment to reducing our environmental footprint while maximizing our beneficial influence on the communities we serve.”
Glenn Mandziuk, CEO of the Alliance said, “As the world’s hospitality industry strives for a sustainable future, I am delighted to welcome FHRAI to our community. This is a milestone for the Alliance, and will undoubtedly support India’s climate action while steering its expansive hotel and restaurant industry towards achieving a Net Positive impact.”
Additionally, FHRAI aims to enhance the dissemination and utilization of specific tools, training programs, and resources provided by the Alliance, relevant to FHRAI’s initiatives in social and environmental sustainability. It will advocate the adoption of social and environmental sustainability tools and resources across the hospitality industry. They aim to collaborate with the Alliance to integrate the Hospitality Employability Programme designed for marginalized groups into the curriculum of Indian Institute of Hotel Management (FHRAI IHM) programmes. FHRAI has pledged to collaborate closely with the alliance in the execution of projects that are mutually beneficial and align with shared objectives.