MP Tourism Experience Center at KidZania Wins Two Gold Awards

Shailesh Srivastava I 26.08.2025 I Bhopal The heart of Incredible India ,Madhya Pradesh, is gaining recognition not only for its historic heritage, rich culture and natural beauty but also for its innovation and modern marketing strategies. At the inaugural MedX Summit & Awards 2025 in Goa, the MP Tourism Experience Centre at KidZania India received two prestigious Gold Awards—one for Best Experiential Marketing Campaign and another for Best Travel & Tourism Marketing Campaign.

Under the guidance of Chief Minister Dr. Mohan Yadav and the leadership of Minister for Culture and Tourism Shri Dharmendra Singh Lodhi, the MP Experience Centers established at KidZania Delhi and Mumbai received these awards. Shri Shiv Shekhar Shukla, Principal Secretary and Managing Director of the MP Tourism Board, stated that the Experience Center has redefined how tourism and experiential branding can create meaningful connections with audiences. It has brought the “Heart of Incredible India” closer to young India, inspiring them to appreciate the value of nature. The MedX recognition, he added, is both well-deserved and deeply inspiring.

Innovation and Creativity Won Hearts

In the ‘Best Travel & Tourism Marketing Campaign’ category, the MP Tourism Experience Center was recognised for its innovation, creativity and impactful execution, which enhanced brand visibility and audience engagement. In the ‘Best Experiential Marketing Campaign’ category, the award celebrated its immersive storytelling and cutting-edge activations, which left a lasting impression on visitors and strengthened the brand’s connect.

The MP Tourism Experience Center at KidZania marks a historic step in presenting Madhya Pradesh’s rich culture, heritage and traditions in fresh and engaging ways.

What Makes the Experience Center Unique

Experience Centers at KidZania Delhi and Mumbai aim to connect children with Madhya Pradesh’s natural heritage, biodiversity, rivers, and cultural legacy in fun and creative ways. These centers not only offer exciting experiences to children but also inspire families to explore Madhya Pradesh’s tourist destinations. Two major virtual experiences are offered—Jungle Safari and River Rafting. Children enjoy a virtual jeep safari through Madhya Pradesh’s dense forests, national parks, and wildlife. The Kids can also experience the thrill of riding the waves of MP’s rivers while discovering aquatic life and natural beauty.

To make these experiences more realistic, the center uses Virtual Reality, motion-sensing technology, environmental simulation, and 3D effects. Children wear green safari jackets to feel like real explorers. Each experience lasts about 10 minutes, followed by a short quiz. Those answering correctly receive souvenirs and KidZania currency (KidZos) from MP Tourism. Kids also get to design their own personalised postcards, which they can print and take home.

Additionally, MP Tourism distributes special giveaways such as custom stickers, diaries, and colored pencils, making the experience memorable and engaging.